Living in a deep red state where federal representatives show little respect for citizens upset about the actions of ICE, the kidnapping of immigrants and refugees, the horrible detention camps, the tariffs, elimination of foreign aid, cutbacks on health care and consumer protection, the demonization of LGBTQ and DEI, the loss of child care subsidies, belligerence against our allies and cooperating with dictators, it has become obvious that letters and phone calls to these Republicans will be dismissed and discounted. What is needed is a next-level assault on the foundation of their politics: money.
Who financially supports these policies? What companies contribute to Republicans, MAGA or otherwise, that give direct or tacit support to the objectives of Project 2025, the destruction of the U.S. government as we have known it and the rise of an authoritarian state? What products do U.S. consumers buy that contribute to Republicans, MAGA or otherwise, and give support to the objectives of Project 2025, the destruction of the U.S. government as we have known it and the rise of an authoritarian state?
Consumers who want to avoid indirectly funding those politics generally have to trace campaign donations (e.g., via OpenSecrets, Goods Unite Us) from corporate executives, corporate PACs, and industry groups back to Trump, the GOP, or organizations formally tied into Project 2025’s authors and sponsors.
Project 2025
For most businesses, support is indirect rather than a public endorsement of the Project 2025 blueprint.
Ideological infrastructure: Project 2025 is organized by the Heritage Foundation and more than 100 conservative or far‑right organizations that provided authors, staff, and advisory input.
Personnel pipeline: Many chapter authors and contributors served in Trump’s first administration and are now positioned to staff agencies in a second term, effectively operationalizing the agenda (unitary executive theory, aggressive immigration enforcement, rollbacks of civil rights and environmental regulations, etc.).
Political financing: Corporate PACs, billionaire owners, and industry groups fund Trump, Republican leadership, and some of the think tanks and advocacy groups represented throughout the Project 2025 contributor list.
From a consumer standpoint, “support” usually means:
Company PAC donations to Trump or GOP committees.
Donations from founders/owners/CEOs to Trump, MAGA-aligned PACs, or Project 2025 partner groups.
Contributions to trade associations or advocacy outfits that are themselves embedded in the Project 2025 network.
Public data show a cluster of major businesses and financiers that have put substantial money behind Trump and GOP power structures overlapping with Project 2025, even if they do not brand themselves as “Project 2025 companies”:
Major Trump-linked contributors (employers of donors): OpenSecrets lists entities such as Abc Supply, Pratt Industries, British American Tobacco, Elliott Management, Andreessen Horowitz, Cantor Fitzgerald, and others as top sources of contributions to Trump in the 2024 cycle (via employees, owners, and affiliated PACs).
Large “pro‑business” GOP backing: Business donors poured over $425 million into the 2024 general election, largely backing Republicans on promises of deregulation and tax cuts that align with the governing model described in Project 2025 (strong presidential control, weaker regulators, corporate-favorable tax and regulatory policy).
Project 2025 organizational ecosystem: The contributor list includes Heritage Foundation, Federalist Society, Family Research Council, America First Legal, Texas Public Policy Foundation, Competitive Enterprise Institute, Alliance Defending Freedom, and dozens more, many of which are supported by corporate or billionaire money and are explicitly working to reshape federal agencies toward a more authoritarian, Christian nationalist vision.
Because corporate contributions are often routed through owners and PACs, it is common to be buying from a company whose leadership has materially supported Trump or a Project 2025 partner even if the brand says nothing publicly.
Consumer brands often cited in boycott lists.
Activist compilations and social-media–driven lists aggregate companies whose executives, PACs, or affiliated investors have donated heavily to Trump or related causes. These lists are imperfect and sometimes mix rigorous campaign-finance data with looser associations, so they work best as starting points to research a specific brand rather than as definitive proof of intent. Examples that recur across such lists (and that ordinary consumers frequently purchase from) include:
Large household and retail brands
Procter & Gamble (multiple consumer-goods brands), backed by individuals and PACs that have split giving but include substantial Republican donations.
Publix supermarkets and some other regional grocers whose founding families or executives have donated to Trump and right‑wing causes.
Home Depot, whose co‑founder has been a major Trump and GOP mega‑donor and whose company has also been targeted by “ICE Out of Home Depot” campaigns for its role as a site of ICE enforcement and for DEI rollbacks under MAGA pressure.
Food, beverage, and household staples
Hershey products (including Cadbury Creme Eggs), cited in activist lists cross‑checked against Goods Unite Us as having leadership or PAC contributions to Republicans including Trump.
Smucker’s products (Jif, Smucker’s, etc.), as well as some other packaged‑food brands whose owners or PACs have made substantial GOP donations.
Shell Oil and other fossil‑fuel companies, which are major donors to Republican candidates and organizations favoring the deregulatory, climate‑rollback planks of the Project 2025 agenda.
Apparel, retail, and specialty brands
Hobby Lobby and other explicitly conservative retailers whose leadership has backed religious-right causes closely aligned with Project 2025’s social agenda (abortion bans, anti‑LGBTQ+ policies, etc.).
Tesla and Elon Musk, who has become a high-profile Trump ally; the transportation sector’s reported 2024-cycle spending was dominated by Musk personally, with over $133 million attributed to him, and media describe him as a Trump acolyte helping fuel a more hard-right political environment.
Various private-equity, hedge-fund, and venture-capital firms (e.g., Blackstone, Elliott Management, Andreessen Horowitz) whose partners and employees appear among top Trump contributors.
Big tech investors and crypto firms whose super PACs helped elect a highly pro‑Trump, deregulatory Congress, facilitating conditions in which Project 2025-style executive power grabs and weakened regulation are more politically viable.
Again, in most of these cases what is documented is money to Trump and Republicans, not a formal, public endorsement of “Project 2025” by the brand itself.
How to identify “MAGA‑aligned” products.
Because there is no official registry of “Project 2025 companies,” the most practical strategy is to treat this as a research problem: track where political money from companies and their owners goes, then decide what level of indirect support you consider unacceptable. Useful tools and approaches include:
Campaign-finance databases
Use OpenSecrets to search by candidate (e.g., Trump) and then see “Top Contributors” (employers of donors and PACs); this reveals which companies’ ecosystems are providing large sums.
Use the FEC database to look up specific corporate PACs and trace which party and which candidates they fund in federal races.
Corporate–politics scorecards
Apps/services like Goods Unite Us allow you to type a company or brand and see an approximate partisan split of contributions from that company’s PAC and employees; activists have used these to cross‑check lists of brands linked publicly to Project 2025 or MAGA politics.
Project 2025 contributor organizations
The Project 2025 contributor list itself is a map of the ideological and institutional network; researching funding sources for groups like Heritage, Family Research Council, Alliance Defending Freedom, America First Legal, etc., will surface corporations, family foundations, and donors whose wealth ultimately derives from consumer spending.
MAGA‑friendly business directories
PublicSquare and similar marketplaces list businesses that voluntarily advertise themselves as “anti‑woke” or MAGA‑aligned; consumers can use these in reverse as informal boycott guides, with the caveat that many smaller local businesses there do not intersect directly with Project 2025 but do align with its cultural and political goals.
Given the complexity and opacity of modern campaign finance, the most effective consumer tactics tend to be targeted and transparent:
Decide your threshold:
Prioritize high-leverage brands.
Big national chains and heavily marketed brands with clear Trump/GOP donor ties are more likely to notice organized consumer pressure than diffuse institutional investors.
Pair boycotts with communication:
Let companies know you are avoiding their products because of specific political contributions or relationships (as you’ve done with past boycott letters), and copy local media or advocacy groups so the pressure is visible.
Use replacement lists:
For each category (groceries, home improvement, banking, etc.), identify one or two alternatives whose political spending is either more balanced, leans Democratic, or avoids high-profile ties to the Project 2025 ecosystem. Tools like Goods Unite Us, OpenSecrets, and local credit union/co‑op directories are helpful here.
Best tool: “Shop Blue” style lists
Goods Unite Us maintains an app and a dedicated “Shop Blue” Democratic shopping list that highlights companies whose political donations lean Democratic; it is one of the only curated, research‑based tools built specifically for this purpose. You can look up individual brands (e.g., a grocery label or retailer) and see whether their PAC/employee donations go predominantly to Democrats, Republicans, or are mixed; the app is designed for “vote with your wallet” decisions like the ones you are making.
Build a personal “safe” list
Use Goods Unite Us’ Shop Blue list and app as your base shopping guide, prioritizing high‑score, Democratic‑leaning companies for categories you buy often (groceries, household goods, banking, telecom).
For any company you already use (banks, insurers, retailers), plug the name into both Goods Unite Us and OpenSecrets to confirm: (a) low or no Republican giving, and (b) meaningful Democratic/DEI support; keep these as your “green‑light” list.
Where no clearly Democratic option exists (e.g., highly concentrated industries), prefer entities with balanced or minimal political spending over those with significant GOP or anti‑DEI contributions, and consider shifting as soon as a more Democratic alternative appears.