Take It In Apples

Someone has said that the great difficulty with farmers is that they sell at wholesale and buy at retail; and this difficulty is nowhere better shown than in the fruit business. The less fruit you can sell a customer, at one time, the more he is willing to pay for it. Did you ever stop to think of that? 

Take it in apples. A man is usually quite willing to pay five cents for a single apple and sometimes ten cents for a really fine one; and he thinks he is getting a bargain at two for five. But attempt to sell him a barrel at these rates, and he thinks you are committing highway robbery.